*We’ve made every effort to represent accurately the expected results with our ad spend recommendations based upon several years of data standardized to cost per impression. However, we make no guarantee of results, nor should you misinterpret the “Acquisition Expectation” or “Recommended Ad Spend” or “Estimate” part of our pricing tool to suggest you will achieve your expected inputs based upon any recommendations made; in reality, “Acquisition Expectation” and “Recommended Ad Spend” and “Estimate” represent variables in the equation by which you make rational business decisions. This tool may help you make stronger business decisions that will result in outcomes similar to those that previous Contente users have achieved using the same system. Yet, we make no guarantee of such potential. We avoid forward-looking statements, but should you encounter one, it is solely intended to express our opinion of earnings potential.