For many docs, one of the greatest pleasures of owning a private practice is the flexibility.  That is certainly the case for Dr. Willard, who takes full advantage by raising 5 kids in the Winston-Salem area of North Carolina alongside running his solo practice: Total Health Chiropractic.  Halfway between Raleigh and Charlotte, Dr. Willard's town loves football.  Highschool football games of the local Rockin' Raiders roar with filled stadiums.   In those very stands is where you'd find Dr. Willard under the Friday Night Lights cheering on his son Trevor a couple seasons back.  Things were great, but Dr. Willard found himself alone in his office far too often to be fully satisfied.

That's when he was introduced to Contente.  With Contente, Total Health Chiropractic realized the secret of publishing authentic content that speaks to an audience.  Dr. Willard's 5-minute walkthrough of an adjustment on Trevor after a rough game turned on a faucet of new patients.  Beyond the people coming in, his message was being heard: "My wife started giving me weird looks when people were coming up to me in the grocery store saying 'Hey are you the guy from Facebook?'," joked Dr. Willard with Contente founders Tom and Damian on an in-office tour.

The takeaway is this: Dr. Willard is still very much a people person–he just gets to interact with more people.  Think of the immeasurable power of your video garnering over 1 million views.  What would you say? What Dr. Willard says has convinced over 250 people to walk into his clinic–and that's just the change in his community that is directly measurable.